Liverpool: Anfield chief executive Peter Moore says Reds ‚back on our perch‘

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By Simon Stone
BBC Sport
Liverpool chief executive Peter Moore says the Reds have been“back on our perch“ – a phrase famously used by former Manchester United manager Sir Alex Ferguson about the Anfield club.
After arriving at Old Trafford in 1986, Ferguson said his very first job would be to“knock Liverpool right off his perch“.
The Scot went to win 13 Premier Leagues before retiring from 2013, taking their tally of all English top-flight names to 20, in comparison to Liverpool’s 18.
But a Liverpool fan who had been appointed from the club 2017 , Moore, believes their status has been regained by the Champions League winners.
The Reds were crowned European champions for the sixth period in June and are five points clear of Manchester City – and 10 – at the peak of the Premier League after winning all six of the matches this year.
They’ve only lost once in their 45 matches, finishing a stage.
„We are back on our perch, because we all famously state,“ Moore told former Liverpool striker Michael Robinson, who is now one of Spain’s leading sports broadcasters, through an interview in the World Football Summit at Madrid.
The 64-year-old was appointed by Fenway Sports Group – the American firm which bought Liverpool in 2010 for # 300m – in February 2017.
Ever since that time, the Reds have attained 2 Champions League finals under director Jurgen Klopp and started work on a training ground at Kirkby which is anticipated to be finished in 2020.
„Exactly what the Fenway Sports Group have done at Liverpool on the previous nine decades is nothing short of amazing,“ added Moore.
„They’ve gone through ups and downs but’ve stayed the course never accepted a penny out of the club.“
The new Main Stand at Anfield – shooting the arena’s capacity above 54,000 – while Netherlands protector Virgil van Dijk was signed up by the Reds for #75m along with Brazil goalkeeper Alisson for #67m at 2018.
Moore confirmed Liverpool are currently spending on a digital plan they quote in 771 million followers.
„Football is a virtuous cycle,“ he explained. „You push revenues so you can manage to obtain a goalkeeper or a centre-half that will win you games. If you win games, sponsors would like to be a part of your narrative, so they give you a cheque. You take that cash and get better players. They even win you more games“
Liverpool manager Klopp will have been in charge for several years from October.
The former Borussia Dortmund manager has taken the Reds to 3 consecutive top-four finishes for the very first time in ten years from eighth in the Premier League and reached four cup finals.
The German was named men’s coach of the year on Monday in the Finest Fifa Football Awards.
„Jurgen is among the more holisitic human beings you will ever meet,“ explained Moore.
„He can keep the boat going straight, inspire not only the players but his staff, the coaching staff, the sport science staff – that keeps everybody on an even keel.
„His personality is contagious. His charm is without issue
„Even once you’ve dropped that he makes you believe there’s a brighter sunshine ahead.“
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