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Whenever Robyn Exton first launched her dating and social network software for lesbians and bisexual females, deficiencies in money for marketing suggested she’d head to nightclubs equipped with containers of spirits.
“ when you look at the days that are early’d head to nightclubs with a container of sambuca in a single hand, and tequila when you look at the other, and encourage girls to download the application in substitution for an attempt,“ claims the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted ladies by standing away from toilets that are portable out wc paper with leaflets marketing the application.
It was back 2013, and Ms Exton’s cheap, but revolutionary, approach to advertising soon saw individual figures rise steadily, then traction that is further gaining to good person to person.
Started in London, however with its headquarters moving to San Francisco a year ago in purchase to be nearer to US investors, and also to be into the dense associated with the burgeoning myspace and facebook scene, the Her application now has several million feminine users all over the world. [Weiterlesen…]
